You know that icebreaker where everyone has to pick an adjective starting with the same letter as their first name?
Well, grade-school me didn’t know the word kaleidoscopic yet. So I usually said Ketchup Kim out of defiance.
Because why just be kind when you can be a condiment?
That aversion to the obvious answer has influenced my entire career.
It made me a more determined copywriter.
A courageous conceptual partner.
Inventive in the face of complex creative operations.
And it opened the door to freelancing after decades of solving problems in-house.
20 years in, I’m still having fun advocating for the ideas no one expects.
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